Steinbeis Malaysia, launched in August 2014, is a non-profit initiative of Agensi Inovasi Malaysia (AIM) that provides an industry-focused platform to stimulate industry-academia collaboration from a market-driven perspective.
Agensi Inovasi Malaysia (AIM) was established through the Malaysian Innovation Act 2010 and is under the purview of the Prime Minister’s Department. AIM was created to jump start wealth creation through knowledge, technology and innovation to stimulate and develop the innovation eco-system in Malaysia. This is implemented by laying down the foundation of innovation that inspire and produce a new generation of innovative entrepreneurs, as well as facilitating collaborations between government, academia and industry in advancing the consolidation and execution of new ideas in innovation.
Steinbeis Malaysia adopts the Steinbeis Foundation of Germany’s proven method of collaboration between academia and SMEs, with approximately 50 countries worldwide having already adopted the Steinbeis model - developed by Germany to promote effective and efficient cooperation, by making knowledge and technology sources accessible between various parties. The Steinbeis model is also recognised for its successful catalyst for transfer of expertise from universities to businesses to enhance the companies’ innovation capacity and competitive edge. The aim of the collaboration is to outsource innovation for industries, hence increasing productivity for the companies. The Steinbeis headquarters is located in Stuttgart, Germany.
We have organised and participated in a number of events, allowing us to assist more than 500 companies from various industries, including food & beverage manufacturing, medical device manufacturing and technology service providers. Some of these programmes were tailored to assist companies with gaining market access, optimising business costs, process automation and preparing for the digital economy. Aside from these programmes, Steinbeis Malaysia is also able to provide individual assistance to companies who may have specific problem statements which are not covered by the aforementioned initiatives. Steinbeis assists companies by tapping into a pool of subject matter experts who consist of experienced individuals within specific subject areas, from both industry and academia. These Steinbeis experts are then able to provide a personalised
consultation for the companies, thus addressing the respective companies’ unique concerns and providing a custom solution for their problems.
In March 2018, Steinbeis Malaysia also launched the Steinbeis Subject Matter Expert (SMX) Solutions Program, which calls on companies to submit their problem statements where solutions are crowdsourced through print and digital media. This platform provides companies access to a wide pool of subject matter experts, thus reducing time spent ruminating on a particular problem while potentially gaining a new perspective on an old problem.
Steinbeis Malaysia offers a matching grant in the form of the Steinbeis Innovation Voucher (STIV) which helps companies partially fund projects undertaken by Steinbeis’s subject matter experts. This allows companies to get the help they need to drive their business at half the cost of engaging a consultant.